The Mission of the market is to provide opportunities for farmers to sell their produce directly to consumers while providing consumers opportunities to buy locally grown produce directly from farmers. By doing this, the market increases the local food supply and production, and hopes to create, expand and enhance the economic strength and viability of farmers in Northern New Mexico while also contributing to the health and wealth of city residents. By promoting the economic possibility of farming, the market aims to maintain farming practices for current farmers and their children. The Market's mission recognizes the environmental implications of farming and strives to maintain the regional land and water base quality.